Last updated: June 9, 2025
This Privacy Policy explains how PlateauBreaker (“we,” “us,” or “our”) collects, uses, and shares information when you visit or use our website at https://plateaubreaker.com/ (the “Site”). By accessing or using the Site—and any related services such as our meal‑tracking tools, newsletter, and community features—you agree to this Privacy Policy.
1. Information We Collect
1.1 Personal Information You Provide
- Account Information: When you register for an account or subscribe to our newsletter, you provide your name and email address (and any optional profile details).
- Profile Information: Your age, weight, exercise levels, and other personal details you provide to personalize recommendations.
- Health & Fitness Data: Details of the foods and portion sizes you record for meals.
- Community Content: Any content you post in our community forums or comment sections (text, images, or other materials) is voluntarily provided and visible to others in the community.
- Communications: Information you include when contacting us (e.g., via contact form) to help us respond to your inquiries.
1.2 Automatically Collected Information
- Usage Data: Details of how you interact with the Site and services—pages viewed, features used, time spent, and click paths.
- Log Data: Your IP address, browser type and settings, device identifiers, operating system, referral URLs, and timestamps of your activities.
- Cookies & Similar Technologies: We use cookies to recognize you, maintain your logged-in session, remember preferences, and analyze usage. Authenticated users receive persistent cookies; you can manage or disable cookies through your browser, though some features may be impaired.
1.3 Analytics & Third-Party Data
- Google Analytics: We use Google Analytics to understand Site usage and traffic patterns. Google’s use of data is governed by its privacy policies, and you may opt out of Analytics tracking via browser add-ons or settings.
- Advertising & Marketing Services: We work with advertising partners (e.g., ad networks, social media platforms) to deliver targeted ads and measure campaign performance. These services may collect information about your visits to our Site and other websites to provide interest‑based advertising.
- Other Third-Party Services: We may obtain information from or share data with email service providers (for newsletter and mail blasts), hosting providers, and analytics partners in accordance with their terms.
- Google Analytics: We use Google Analytics to understand Site usage and traffic patterns. Google’s use of data is governed by its privacy policies, and you may opt out of Analytics tracking via browser add-ons or settings.
- Other Third-Party Services: We may obtain information from or share data with email service providers (for newsletter and mail blasts), hosting providers, and analytics partners in accordance with their terms.
2. How We Use Your Information
We use the information we collect to:
- Provide & Improve Services: Operate meal-tracking tools, community features, newsletters, and the core Site; personalize content and recommendations.
- Communicate: Send you newsletters, occasional mail blasts (e.g., service announcements, tips), and respond to inquiries. All emails include clear unsubscribe links.
- Analytics: Monitor usage trends, diagnose technical issues, and enhance Site performance and security.
- Legal & Security: Comply with legal obligations, protect our rights, and ensure platform integrity (e.g., detecting fraud or abuse).
3. Information Sharing and Disclosure
We do not sell your personal information. We may share data as follows:
- With Service Providers: Vendors acting on our behalf (hosting, analytics, email delivery) under confidentiality obligations.
- Within the Community: Content you post is visible to other community members and may be publicly accessible depending on settings.
- Legal Compliance: When required by law or to respond to valid legal processes (subpoenas, court orders).
- Protection of Rights: To protect our rights, property, safety, and that of our users or the public.
4. Third-Party Links & Integrations
Our Site may include links or integrations with third-party websites and services (e.g., social media platforms, embedded content). We are not responsible for their privacy practices; please review their policies before providing information.
5. Data Security & Retention
- Security Measures: We implement reasonable administrative, technical, and physical safeguards to protect your information, though no method is entirely secure.
- Retention: We retain personal and health data as long as your account is active or needed to provide services. You may request deletion of your account and associated data.
6. Children’s Privacy
Our Site and services are not intended for individuals under 16. We do not knowingly collect data from children under 16; if discovered, we will delete it promptly.
7. International Transfers
Your data may be stored and processed in Canada or other jurisdictions. By using our Site, you consent to transfers and processing under applicable laws.
8. Your Privacy Rights
Depending on your location, you may have rights to:
- Access, correct, or delete your personal data
- Object to or restrict processing
- Receive a copy of your data in a portable format
- Withdraw consent where processing is based on consent
To exercise these rights or for any privacy inquiries, please contact us using the information below.
9. Changes to This Policy
We may update this Privacy Policy—your continued use after changes indicates acceptance. We will update the “Last updated” date.
10. Contact Us
For privacy questions or complaints, please contact at [email protected].
For general inquiries, you may reach us at [email protected].